Understandably, the sustainability of any business isn’t based only on grabbing new clients, but also on your ability to build a loyal customer base who buys from you time-to-time.
Every entrepreneur and business owner knows that it takes five times as much to attract a new customer than to keep an existing client. What strategies should be implemented to encourage this type of repeat customer? While talking about customer loyalty, the logistics impact while fundamental tends to be forgotten in favour of customer service, product feature and after-sale communication.
Perhaps that’s the reason why it’s one of the aspects of your business that will have a significant influence on customer retention rates. Over 55% of your customers, having bad shipping experience, say that they don’t order from that retailer site again.
Here’s a pretty simple answer to this. To produce happy customers, who come back to your store, it’s imperative to build a reliable & seamless logistics strategy. To help you keep up with that, here’re a few useful tips you must keep in mind. So let’s dive in;
Preparation Is Important For Logistics Strategy
When it comes to the logistics chain, choosing reliable suppliers and managing your inventory correctly are the very first steps. Well, that’s quite obvious. But in case you don’t have the items that you’re promoting on your sites – in your warehouse, this would inevitably be disappointing your customers. Whether you are managing your supplies in-house or perhaps outsourcing it all, you should have this under control.
Since you are dealing with the shipping stuff, tracking is the key even from the largest ports in the world. For business owners, it’s essential to master the art of supply and demand. Just ensure to regularly review the forecasts & commit time to calculate safety stocks. These are the best critical points for an accurate inventory.
Keep in mind! There are so many of Inventory Management Software out there for e-commerce available. It’ll be great if you can implement a live-stock counter on your store activated. When the item is low in numbers, it’s going to encourage conversion through scarcity. Besides, it also means shoppers are more aware of when a product will run out of stock preventing unexpected disappointment.
Be Transparent On Shipping Prices & Conditions
For every customer, loyalty begins – and ends – with the trust they have in your business. One expert in the TEDtalk said, issues such as waiting times is that it is not so much the length but the not knowing that causes frustration in consumers.
Therefore, you need to be transparent as the critical areas like price & shipping earn the loyalty of your customers. To achieve this, make sure you specify the different delivery options, expected dates for delivery, associated costs as well as return conditions.
Besides, make sure you give the customer all the information they need to have realistic expectations while avoiding the unwelcome surprises. Making those details easy-to-see as well as jargon-free would be of great help with this aim.
For every business, being honest is an absolute necessity. Ultimately, it won’t win the hearts of your customers/client if what you’re showing them is too restrictive. But it’ll build a positive reputation about the excellent and honest image of your company.
Offer Wide Range Of Options
As mentioned earlier, transparency is essential but alongside flexibility is the cherry on top. These days, the customers are me-centric and expect companies to provide the options that fit in their lifestyle & needs. And in logistics & order fulfilment, this is particularly relevant & crucial.
While choosing the delivery options, many customers abandon their shopping cart. Why? Because they didn’t find the delivery approach that they required. Keep in mind! It’s imperative to consider both deliveries/pick up options & speed. Not only will this help you be your customers’ top priority but also build a good reputation in the market.