Blogs are an essential part of the content marketing strategy. It is a way to drive traffic to the website. Today, businesses have a presence across social media platforms like Facebook, Twitter, Linkedin, Instagram, etc. You can share blog links with attractive images to inform prospective buyers about the products or services that you offer. Moreover, once people visit the website, they are not distracted by other competitive products. So, the chances of engaging them are higher.
The people also choose to share links with their friends and family members who might be interested. In this way, you could get to reach people who are more likely to buy. In a B2B scenario, blogs are the means of showcasing your expertise and building brand awareness. The most important reason for writing blogs is to get a better ranking in search result pages. The search engine bots are continually looking for fresh content, and blogs are the best place for businesses to put them. Here are some tips to rank your blogs high on search engine results.
7 Remarkable SEO Tips To Rank Your Blog Today Discussed Below
1. Enhance The Page Loading Speed:
Imagine a user clicks the link to the blog page, and for a few seconds, all he gets to see is a blank page or a rotating loading symbol. The user is likely to go back to the search page. Thus, the loading speed is the topmost priority. But we have to consider various things that could potentially slow down the website.
2. Better On page Design:
The webpage design should be flexible for different screens like laptops, mobile screens, and iPad screens. It is advisable to keep the engaging content above the fold, as many users may not scroll fully. Similarly, the slider display should not be occupying most of the space above the folder. Collaborate with different teams like developers, marketers for the number of images, animations to be used. Vector-based graphics for icons and images are much smaller and enhance performance. Always be careful while adding animations and interactive elements. It is advisable to have uniform fonts as varieties of customized fonts imply more file access and a slow webpage.
3. Come Up With Readable And Unique Content:
Users take a few seconds to decide whether to stay on a page or look for something else. Thus, engaging content is an absolute necessity for blogs. Before writing, one needs to understand the purpose of the blog. Plan a structure and subdivide the brownie points. Practice using short sentences and simple words. Lists and tabulations are essential for faster communication. Also, categorize the blogs based on topics and have internal links to provide a better explanation for the users. It will also help the search engine robots to understand the structure of the website. Also, add high-quality backlinks optimally. Use the white label link building process and obtain high-quality backlinks for the blog. Adding links to social media sites and writing guest posts and asking for influencer backlinks are some measures you could take.
4. Prioritize The Keywords:
For every topic in the blogs, there will be a set of keywords and keyword phrases. These are the phrases that probably people use in their search queries. Thus, their presence in the article title and headings helps to rank higher in the search result page. There are various tools to search and calibrate keywords like Google keyword planner, SEMRush writing assistant, etc. It is advisable to include the focus keyword in the meta description of the blog. The summary of the article is displayed along with the link on the search result page and social media sites. Adding categories and tags to the blog helps in reaching the right viewers who may be genuinely interested. It is advisable to use conversation style long-tailed keywords while optimizing the page for voice search.
5. Easy Navigability:
Viewers reach the blog page via social media or search. But they are likely to browse different pages of the website. For related products or services that you refer to in the blog, you could add anchor text. But most users will explore the navigation menu, and when they do it, they might be near the conversion stage. Thus it is essential to check each item under the menu and ensure that there aren’t many URL redirections and no broken links. Similarly, descriptive and attractive words are preferable from the SEO point of view. The web developers should opt for HTML format for constructing the navigation menu.
6. Write Consistently:
All businesses would love to have more visitors to their website. But how often can we update the About Us page or the main page? But we can add blogs regularly, and each added page results in indexing. Thus, consistent blogs show the search engine that the website is active. Moreover, you could share blog links on social media, and that will bring new customers. When users find useful content and answers to their queries through the blog, they begin to trust the company. Thus blogs help in creating both brand awareness and brand authority.
7. Make Data-Driven Decisions:
After posting a blog, you will have to check out its performance. We have analytical tools that give you info on the number of visitors the page had, those who clicked the call-to-action button, the percentage of viewers who came via social media, etc. These data help decide the further course of action for the marketers.
To Sum Up:
Blogs are not for adding pages and showing activity. Every blog that you add should have a clear purpose. With blogs, you can promote, study the user behavior or give useful info. Try to explain your thoughts in simple words so that users could read in a jiffy. Also, be authentic and restrain from exaggerating and making false promises. Consider blogging as a medium to gain popularity and win viewers’ trust.