Social media marketing helps every business to make advertising personal and relatable. It is an effective platform that permits a business to take a significant break from its professionally designed advertising campaigns and directly interact with their customers. Today, people like to buy goods and services from companies they trust, and social media is an effective platform that helps businesses connect with their customers on a more in-depth and personal level.

How Are Instagram Stories Different?

Instagram Stories are different from other social media posts because they make your business brand more trustworthy. Your ads have a human touch and can connect with the targeted audience better. Instagram Stories was launched in 2016, and since then, it has been one of the most effective ways via which business owners can add a personal touch to their products. In a Story post, the business brand needs to create a video or photo in such a way to make their followers feel that a network friend has shared it. These Stories last only for 24 hours on your business profile, and so they have a very high visibility rate.

An Effective Strategy For Instagram Stories

To make your Instagram Stories work more effectively, you can promote them by highlighting your lead offers. You need to ensure that you are promoting something that your audience is interested to see. If you are a new business, you can bank on credible websites like Storm likes to buy Instagram followers. This adds more trust to your brand. While you are promoting a product or an offer via Instagram Stories, you must make sure that you are giving your targeted audience something valuable, and your audience expects it from you.

The Benefit Of Instagram Stories For Promoting The Products Of Your Business

There is another advantage of Instagram Stories- they do not have to be professionally designed.  The goal of Instagram Stories is that they should look and feel authentic. This gives them the power to feel personal, and this makes them useful in the eyes of their followers.

Take Advantage Of The Swipe Up Feature If You Have Access To It For Your Business

As a business owner, you should also take advantage of the “swipe up” feature of Instagram. For enjoying this feature, you should have access to it. In case you do not have access to the swipe up functionality; you can always use other ways to drive inbound traffic to your business using Instagram Stories.

If you permit your profile followers to swipe up your Instagram Story, you give them directly to the business URL you want them to click on. This URL could be a landing page for the product content or the product page of your business.

Last but not least, when it comes to Instagram Stories, ensure that you include a call-to-action explaining the reason why your followers should use the swipe Up feature and visit your URL.

Author Bio –

Kristen Smith is the owner of a fashion brand, and she has admitted to using her social media profiles for gaining website traffic.