Today, where everything is digitalized, search engines are effectively acting as the reception desk for global businesses of different niches. As we all know, a receptionist is only as effective as his/her role in understanding the queries of incoming customers accurately. Just the same way, search engines respond with accurate results depending upon the SEO of the websites showing the relevant information. If your website has the information that a user is looking for, you may need to make sure that your website’s SEO is being effectively managed in order for it to show among the top search results. Many people believe that SEO management is tough and requires a lot of technical knowledge as well as tools. This is not true for a lot of cases. Basic SEO configurations are easy to implement and does not involve any major technicality.

This article will look into five useful and simple techniques that can help your website rank among the higher positions in search engine result pages (SERP).

5 Useful Techniques to Improve Search Engine Ranking of your website

  1. Optimization of Titles, Descriptions and URLs
  2. Relevant and Fresh Content
  3. Quick Loading Time
  4. Mobile Friendliness
  5. Webmaster Tools

Optimization of Titles, Descriptions and URLs

One of the most basic and core techniques that are still equally relevant for internet marketing is the optimization of web page titles, description text, and URLs. Optimization of these elements means that the title, description and URL of a webpage should present the most relevant information that is listed on that web page. For example, if a webpage contains information about smartphone accessories, the title text can contain “Smartphone Accessories – Chargers, Cables and Wearable Devices.” Now, anyone looking for any smartphone accessories has a greater probability of opening this web page and making a purchase. Similarly, the description text of the page should contain a brief overview of the types or brands of smartphone accessories offered by the website. The URL of a webpage needs to be consistent with the relevant information (keywords such as “Smartphone Accessories”).

Relevant and Fresh Content

Your website’s content’s relevance and freshness are highly critical for best search engine optimization (SEO) results. Your web page’s content can include anything to everything like the listed information, images, videos, etc. Like many of us wait for a fresh newspaper every day, the website visitors also tend to look up for the latest information. If your content is static or out of date, your website’s audience may quickly leave your page and find another website with the latest updated content. According to recent search engine algorithm updates by Google, the newness of the published content is crucial for a website to fall in the top searches. You may need to keep a close check on your website content to accomplish the desired results.

Quick Loading Time

Your website’s loading time can make or break the deal for your website visitors: page speed, one of the important ranking factors in SEO. Think of a time when you are in a hurry to look up for some information on the internet, and the webpage you click to open takes a lot of loading time. Instead of waiting for the page to load, you are more likely going to look for another website that can provide you with the information you are looking for. In the same way, you need to make sure that your website loads quickly to retain your website audience. To improve the loading time, you may need to get some help from an internet marketing company for technical tweaks. However, you can take some necessary steps to improve the loading time of your website without getting any external assistance.

  • Remove more substantial images or replace them with smaller ones.
  • Remove unnecessary JavaScript (JS) files.
  • Switch website hosting to a better one
  • Use sprites to minimize HTTP redirects.

Mobile Friendliness

Ever since smartphones have taken the lead in digital communication, most web users try to search for information by using their mobile browsers. Suppose your website is working correctly on your desktop browser but has loading problems in the mobile browser. In that case, this can significantly reduce your website’s traffic and ultimately affect your website’s SEO. Google has introduced a ‘mobile-first index’ to index mobile websites for ranking and other technical metrics. If website is not mobile-friendly, it will not be indexed in the mobile-first index and affect your website’s ranking in the search results.

To work around your mobile website, you may need to contact an SEO company in your area to do a thorough review of your mobile website and make technical changes to overcome the occurring problems.

Webmaster Tools

It is vitally important to link your website to Google’s Search Console (previously known as Google webmaster). The webmaster tools allow you to keep track of your website’s SEO and user behaviour on each page. You can monitor the loopholes in your website and work on them to make timely improvements. SEO has a lot of things to do with the right timing. By making timely changes to your website (as needed), you can keep your website audience engaged for longer sessions leading to conversions.

Important Points

  • As we all know, a receptionist is only as effective as his/her role in understanding the queries of incoming customers accurately.
  • Just the same way, search engines respond with accurate results depending upon the SEO of the websites showing the relevant information.
  • Basic SEO configurations are easy to implement and does not involve any major technicality.
  • One of the most basic and oldest techniques that are still equally relevant for internet marketing is the optimization of web page titles, description text, and URLs.
  • For example, if a webpage contains information about smartphone accessories, the title text can contain “Smartphone Accessories – Chargers, Cables and Wearable Devices.”
  • The relevance and freshness of your website’s content are highly critical for best search engine optimization (SEO) results.
  • If your content is static or out of date, your website’s audience may quickly leave your page and find another website that has the latest updated content.
  • The loading time of your website can make or break the deal for your website visitors.
  • You will use steps to improve the loading time of your website without getting any external assistance, including removing heavier images, unnecessary JavaScript (JS) files, switching website hosting service, and using sprites to minimize HTTP redirects.
  • Ever since smartphones have taken the lead in digital communication, most of the web users try to search for information by using their mobile browsers.
  • If website is not mobile-friendly, it will not be indexed in the mobile-first index and affect your website’s ranking in the search results.
  • It is vitally important for you to link your website to Google’s Search Console (previously known as Google webmaster).
  • The webmaster tools allow you to keep track of your website’s SEO as well as the user behaviour on each page.