Having a website is very important for your business. If you want to get a wider audience and have more people see what your business is about, it’s about time you create one. However, you might be wondering what kind of content you should put on your business website? This article can help you through different tools, tips, and other tricks you will need when it comes to planning, setting up, making content, and evaluating the performance of your business website.
Whatever your business is, a website will help you read your goal, and the benefits and return will outweigh the cost of the site, and other paid marketing methods. This is why creating a website is the first thing you should set up when you decide to put your business up online.
Having a business website can give you lots of perks too. You can do the following:
Communicate directly with your customers
Post updates about your business
Blog about other press releases
Make extra money online (Through ads show on your business website)
Build a loyal customer network or client base
And loads more….
Creating Your Business Website
As mentioned, a business website has many benefits, and the best thing about having one is acquiring clients and a wider audience for your business.
Business websites help drive online user traffic and give the visitors of your site what your business is all about. While social media can do this as well, social media has a limited reach only to those who use the platform. With a website, anyone who searches for a keyword related to your business using a search engine can find your website even without signing up on a specific platform.
The first thing you should have is to build your business site. If you do not know where to start, I recommend you use a website builder such as hPage.com were you can create a professional website. What makes a website builder great is aside from its affordable price, anyone can build a website using the tool. It’s perfect for beginners since there is no need for coding experience or technical knowledge to develop and manage a site.
Moreover, sites created on a website builder usually has built-in Search Engine Optimisation functions, which help to increase and improve your presence online. SEO serves a great purpose in expanding online visitors and growing brand visibility.
Add Business Features To Your Website
Most website builders come with widgets and plugins which your business site might need. These are very easy to put on your web pages. The following widgets or plugins are recommended to be put on your business website:
- Email subscription box
- Social media links
- Blog page
- Contact box
Planning Your Business Website
Focus On Your Niche
Your business probably has a niche already. Focus on that niche and determine what the keywords for your business are. Take note of the keywords for your business, the keywords your competitors use, as well as the keywords related to your niche, which users mostly search online.
These keywords will help you when it comes to Search Engine Optimisation. When users search for these keywords on a search engine, they will most likely find your business if you use the right keywords.
Create Your Website Brand.
Your website branding should also match the branding for your business if you already have one. In case you do not have a reliable brand for your business yet, you would not know how your website will ultimately look and feel. This is needed so your customers can know what to perceive about your business.
I suggest you use these tips to determine what your business should be like:
- Create a business logo
- Determine the color schemes or color palette your business should have.
- Ask yourself: What words do I want my business to be associated with?
- Determine your target audience
- Choose primary and secondary fonts for graphic images
Do not hire freelancers yet to do this part for you. Determine first what your brand should look and feel.
Plan On Your Website Content
If you decide to set up a blog on your website, determine what kind of topics, titles, and categories for your website’s blog.
Decide if you also want to promote these blog posts on social media channels and which ones. Promoting content can also drive user traffic.
When it comes to the web pages you should have on your website, and you can choose from the following ideas on this checklist:
- Call to Action Page
- About Us Page
- Mission and Vision Page
- News/Updates Page
- Blog Page
- Contact Us Page
- Services/Products Page
- Pricing Page
- FAQ Page
- Support/Help Page
- Sitemap Page
- Opening Hours
- Membership Page
These are just some ideas on what content to put on your business website. Ultimately, you will have to trim it down to what first the objectives of your website.