Digital marketing is an extensive area that covers all marketing channels and methods you can employ to endorse products or services using an electronic device or the internet.

It refers to advertising carried through digital channels like search engines, email, social media, mobile apps, and other sites to connect with prospective and current clients through the expertise of a digital marketing agency or a company.

Digital marketing, in plain words, is any style of marketing that happens online.

Despite being around for decades, digital marketing is only coming to light these past few years. That’s why it is quite common to mistake that social media and SEO are all there is to digital marketing.

Read below to know more about the various pillars of digital marketing.


Website marketing

A website is a powerful marketing tool. It is one of the key digital marketing channels which could be used to boost sales and get you more traffic. The main target of website marketing is to endorse your website on the internet. Your website expresses your brand, product, and services in the perfect light. It should be user-friendly, functional, fast, and mobile-friendly.

Search Engine Optimization

The process of optimization of a website for search engines is SEO. Their objective is to help a website rank higher in the search results to elevate the amount of organic traffic to the website and boost your visitors’ trust while providing for your other digital marketing disciplines. There are a few sub-processes under SEO.

They include:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

Pay-Per-Click (PPC) Advertising

This facilitates marketers to get in touch with internet users on many digital platforms via paid ads. PPC is a method of steering traffic to your site by paying a publisher each time your ad is clicked. PPC campaigns divide users basis their demographic characteristics or even focus on their particular interest or location. The top mainstream PPC platforms are Facebook and Google Ads. Other channels where PPC can be used include Twitter ad campaigns, sponsored messages on Linkedin, Pinterest, etc.

Content Marketing

Content Marketing is creating content and promoting content assets to produce brand awareness, traffic growth, lead generation, and customer. A content marketing campaign aims to deliver the right information to potential customers at the right time in the customer journey.

The leading tools for content marketing are:

  1. Blog post
  2. EBooks and whitepapers

iii. Infographics

  1. Podcasts
  2. Webinars

Email marketing

Email marketing is one of the most effective digital marketing channels. Email marketing is the medium to come into contact with your prospective clients or the people intrigued with your brand, and this means that these people want to listen to you, and you are not breaking into their inbox.

Social media marketing

It is a type of online marketing that contains creating and sharing engaging content on social media networks to reach your marketing and branding goals. The main aim is to brand awareness and instituting social trust. When you explore more social media marketing, you can practice it to acquire leads or as a direct sales channel.

Affiliate marketing

It is amongst the oldest forms of marketing. In affiliate marketing, you endorse other’s work and receive a commission whenever a sale is made, or a lead is added.

Video marketing

Video marketing is something fairly new, but lately, it has become so popular that you just cannot ignore it. YouTube is the second most popular search engine, and a good deal of consumers is referring to YouTube before they decide to purchase something, learn, or simply relax. Companies notice the most progress with video marketing by incorporating it with SEO, content marketing, and comprehensive social media marketing campaigns.

A well-thought-out digital marketing strategy will help you employ all the available channels for endorsing your business online. You need to strategize and make a solid plan to get leads and turn them into returning customers.

Every business will soon enter the digital marketing game, and then it’ll be hard to gain recognition. It is better to take the lead in the game from the start and hire a digital marketing agency to foster business growth.

Techmagnate is India’s top SEO Services Company for 15 years, and their client record speaks for themselves. They create customized digital marketing strategies to help you attain not just rankings and traffic to your website but also growth in leads and sales.

Techmagnate provides end to end digital marketing services, namely website audit, competitor analysis, technical SEO, content marketing, on-page, and off-page SEO, conversion optimization, and website redesign.

As a top-tier digital marketing agency in India, Techmagnate has a nationwide presence. You can avail yourself of top-notch digital marketing services in Delhi, Noida, Gurgaon, Mumbai, Pune, Chennai, and Bangalore.